Find the ad money that brings no orders
The Loss radar lights every campaign, ad set and ad green, yellow or red from the last days of Meta data, and says why, so you see the ads heading for a loss before the orders prove it.
How to do it
- 1
No account yet? Start a free Ad Waste Check on growviking.com/free-leak-check: connect your webshop and Facebook, read-only, and read your Ad Waste report.
- 2
Open Ads Insight, choose Meta, then Loss radar.
- 3
Start with the red rows: Heading for a loss. The Why column says what caught the radar's eye.
- 4
Yellow means Watch: look again in a day or two.
- 5
Grey means Too early to judge. New and learning ads are never called losers.
Money is judged at ad set and campaign level, where Meta spends it; each ad is judged on how well its picture or video catches attention.