Retargeting and interests in a launch
Step 6 of Launch my ads adds ad sets next to the broad one: a retargeting ad set for people who visited your shop, and interests to test.
How to do it
- 1
Tick Add a retargeting ad set. A setup window opens: pick who to reach (shop visitors, product viewers, cart or checkout without buying, Facebook Page or Instagram fans, or past buyers), how far back, which buyers to leave out and the share of the budget, then press Save.
- 2
Tick Test interests next to broad. Interests that made profit in your past ads come first and start ticked.
- 3
Open Add interests from Meta's list and tick as many as you like. The list comes from Meta and is read again every week.
- 4
Choose One ad set per interest to see which sells, or All in one ad set for a small budget.
Retargeting gets 10 to 30% of a country's budget, 20% unless you change it, because people who know the shop often buy anyway. It follows the Retargeting guard rules.